-Adjectives like "gorgeous", "umputdownable", "magnificent" are lavishly dispensed
-Meaningless cliches like "Brilliant prose that gets to the reader's soul" and "poignant situations that make you feel deeply concerned" and "characters three-dimensional that jump out of the page", also abound.
-Beware also when a first work's author is extravagantly compared to established literary authors, and words like "the revelation of this season" are used.
-One can't possibly have seriously called a book "The most intriguing novel of 2011" in mid January 2011.
- There is little or no reference to the actual content of the book
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